At Boldest, we’ve always believed that growth should never come at the cost of our values. As we’ve scaled—adding new team members, partners, and clients—we knew we needed to be intentional about keeping impact at the heart of everything we do.
That’s why we partnered with Lars von der Wettern and the Singular Places team through the EU ST3ER programme to create something different: not a glossy sustainability report, but a living Impact Manual built from real conversations, honest mistakes, and small wins.
This manual isn’t meant to sit in a drawer—it’s a working guide that evolves with us. And we’re not keeping it to ourselves. We’re sharing it openly because we believe in collaboration and learning together as an industry.
Some quick learnings we want to share:
Culture First, Always – Impact isn’t a checklist; it lives in daily choices.
Small Honest Steps Beat Perfect Plans – Mistakes and imperfections are part of the journey.
Inspiration Works Better Than Preaching – Design impact into the user experience (like highlighting walking/biking routes) so people make better choices naturally.
Shared Growth Through Honest Questions – Instead of imposing rules on suppliers or partners, we ask simple reflective questions.
With our team growing, embedding these values from day one has never been more important. This guide helps ensure everyone joining Boldest understands what we stand for and how we work.
We hope our journey—including the messy parts—can inspire others in travel and hospitality to put purpose into action.
[Link to manual]
Grateful to our entire team and everyone who’s helped shape Boldest along the way. 
